Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Are you a self-driven, analytically savvy, creative content marketing manager who approaches content from the perspective of a customer? Are you looking for an opportunity to help create something big and meaningful in a fun, fast-paced, empowering environment? If so, read on.
As a Content Marketing Manager, you’ll set the content marketing strategy to drive interest in our brand and our products. Collaborating closely with various stakeholders across Marketing as well as Customer Experience, Product, and Partnerships teams, you will serve as the content ideation engine providing focus to our team of writers, supporting our blog, and fulfilling copy needs throughout the marketing funnel. You will also be responsible for working with design to uplevel our website experience through content.
You love to write, thrive on collaboration and seek a creative environment. You operate from a customer-centric mentality, anticipating the types of content that will resonate with our various audiences. You are able to turn vision into action, transforming our blog into a content library and elevating how people interact with SB content. The ideal candidate is someone who is passionate about writing, has an understanding of the insurance industry or small business segment and has managed previously. You have launched a website or are familiar with content delivery tools. You are organized, thrive in structure and can solve problems with grace. At Simply Business, we are focused on building a diverse and inclusive workplace, so we welcome you, your personal experience, and different perspectives.As a Content Marketing Manager, you will:- Drive the content strategy, ideation and execution for Simply Business
- Align content marketing initiatives with overarching business objectives
- Generate awareness and interest in Simply Business through compelling content customized by audience
- Reimagine the content on our marketing website assets (blog, product pages, landing pages) working with design, technology and engineering teams to bring it to life
- Develop and maintain an editorial calendar
- Manage a team of copywriters, who reside both internally and externally
- Write long form SEO oriented copy
- Gather competitive and market insights that can shed light on customer needs and inform new areas of opportunity
- Work in a collaboratively with design and other channel leads to ensure content is developed on time and on strategy
- Translate complex insurance concepts into clear, concise, jargon-free language that is accessible to all types of small business audiences
- Prioritize the workflow for the team, keeping in mind bandwidth, anticipating collaboration, and stakeholder reviews
- Can attach metrics to the work to show progress, areas of opportunity and success
What we are looking for:- Five or more years of copywriting and/or content marketing experience in the technology and/or Pamp;C insurance industry or with an agency.
- Demonstrated success of content strategy development and implementation across multiple channels
- Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers
- Comfortable working within a CMS.
- Ability to build relationships with diverse cross-functional teams including senior managers, sales, product management, technology, insurance product, marketing operations, and more
- Detail-oriented and organized with strong analytical and business problem solving skills.
- Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
- Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
- Interested in joining a high-performing team with a supportive and inclusive culture
- Bachelor's Degree
What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:• A salary that reflects your experience, our pay policy, and the market we’re in from your first day• Group plan for medical, dental, vision, and prescription