THE OPPORTUNITY:
Hint, the #1 Flavored Water in the US, is seeking a Coordinator, Digital Marketing to join our DTC team. Reporting directly to the Senior Director, DTC Marketing, this person will work closely with our Direct to Consumer (Drinkhint.com) team to ensure our DTC marketing and media operations run smoothly and efficiently.
The ideal candidate is highly-organized, proactive, takes initiative, and is hungry to learn and contribute. This dynamic opportunity will give the candidate exposure to numerous advertising initiatives and marketing channels, with the potential for upward mobility.
This is an excellent opportunity to join a growing market and brand as the beverage industry continues to trend towards healthier options.
This role can be remote, however, if located in the SF Bay Area, working in the SF office, while not required, will be encouraged by the Manager.
KEY RESPONSIBILITIES:
- Serve as a liaison between the DTC, E-Commerce, Finance, Creative teams, and third-party vendors and partners.
- Perform day-to-day operational support tasks including creative briefing, campaign setup, reporting, and maintenance.
- Manage and support our influencer marketing efforts.
- Maintain and support the annual promotional marketing calendar for the team.
- Create campaign briefs, submit, track, and maintain timelines for digital marketing initiatives through the project management system to ensure content for digital campaigns is delivered on time.
- Track the performance of campaigns and create presentations to leadership.
- Work in digital platforms such as Google Ads, Meta Ads Manager, Shopify, reCharge, Optimizely, Google Analytics, Rakuten Affiliate Network, and other technologies, to support E-Commerce efforts.
- Proactively improve internal processes to increase accuracy and efficiency.
Requirements
- Bachelor’s degree, preferably in Business, Marketing or equivalent experience.
- 1-3 years of relevant experience or internships, preferred.
- Digital marketing experience (Brand, Affiliate, Email, Search, Paid Social, Display or Native), is preferred.
- Strong analytical skills with the ability to translate data into insights and action.
- Attentive to detail with strong organizational skills. You are quick to learn and are known for your technical capabilities.
- Passionate about processes, workflows, and systems.
- Familiarity with A/B and Multi-variate Testing.
- Ability to manage and prioritize multiple projects and deadlines, including coordinating with multiple departments.
- Natural curiosity and customer-centric mindset.
- Excellent writing, editing, and communication skills.
- Comfortable working at a fast pace and have a proven record of successful execution. Strong time management, planning and prioritization skills.
- Competent Microsoft skills (Word, Excel, PowerPoint, Outlook, Teams) or Google Suite.
Benefits
- The Base Salary (equivalent) range is $45,000 - $65,000. This is a non-exempt role. Actual offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future. The base pay range is subject to change and may be modified in the future.
- Bonus Eligible
- Equity
- 100% of the employee and dependent healthcare premiums paid for by the company
- Life insurance (company-paid and voluntary)
- Flexible Spending Accounts
- 401K (regular and Roth)
- $150/month gym stipend
- $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
- Employee Discount on Hint Water