Digital Marketing Coordinator
Anatomage, Inc., United States
Job Description
Who is Anatomage?
Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage is committed to transcending the limitations of existing medical education with innovative products that elevate the teaching and learning process. Our staff is relentlessly committed to quality and customer satisfaction, striving to make sure our customers realize the full benefits of our unique products.
Anatomage is the global 3D medical application leader. Our products are currently installed and used in thousands of universities, institutions, clinics, and hospitals all over the US and world-wide. The Anatomage Table is the most technologically advanced 3D anatomy visualization system for anatomy education and is being adopted by many of the world’s leading medical schools and institutions.
About the Role
As a Digital Marketing Coordinator at Anatomage, you will be responsible for organizing social media sites, creating online content, analyzing digital marketing trends, managing email campaigns, and reporting on website analytics. You will also be responsible for integrating digital marketing assets, driving brand awareness, and coordinating digital marketing campaigns. We are looking to add another member to our growing Marketing team as you will be an essential asset to the team!
What You’ll Do
- Assist in developing and implementing content for Anatomage’s paid media strategy
- Schedule and publish digital content on LinkedIn, Facebook, YouTube, and other relevant platforms and manage the social content calendar.
- Optimize social media ads to increase brand awareness with a new audience, under the supervision of the Marketing Manager.
- Help maintain, communicate with, and grow our online, social platform communities
- Monitor and optimize on-page SEO (title tags, meta tags, images, and text attributes), and work on strategies to improve site score, rankings, links, and web traffic
- Oversee website maintenance to ensure a solid brand presence, and help roll out new features and content, including creating dedicated campaign landing pages
- Conduct keyword research and use other digital platforms (Google Analytics, SEMRush, etc.) to provide insight on web engagement and digital trends.
- Build, schedule and manage all email campaigns including newsletters, product announcements, and other email marketing programs
- Monitor, track and report on content campaign effectiveness on a continuous basis
- Contribute ideas and participate in the preparation of product launches/marketing campaigns
- Conduct market research to determine competitor and market influences potentially impacting our digital marketing strategies
- Assist Marketing Team with additional projects and other duties as assigned
Requirements
Skills and Abilities Required- Strong writing and editing skills are required
- Excellent written and verbal communication skills
- Strong analytical skills, attention to detail, and ability to multitask
- Proficiency in the following marketing technologies preferred:
- Ad Platforms: Google, LinkedIn, Facebook, Instagram, Twitter
- Analytics amp; Reporting: Google Analytics
- Communication: Google Workspace, MailChimp, Asana, Zoom
- SEO: Search Console, SEMrush
- Website amp; Design: WordPress, Google Tag Manager
Minimum Education and Experience Required
- Bachelor's degree Business, Marketing, Communications, or a related field
Qualities We Look For
- 1-2 years of prior work experience with similar responsibilities
- Experience working within the educational or healthcare industry preferred
- Open to feedback and always looking for ways to improve
- Up to date with the latest digital trends and are willing to learn more about the various areas of marketing
- Highly motivated and detail-oriented
- Bachelor’s degree in business administration or similar fields preferred.
Benefits
What We Offer
- Health, Dental, and Vision care for you and your family
- 401K savings plan with employer matching
- Generous PTO leave and paid holidays
- Casual work culture
- We offer a competitive base salary and commission structure to reward your hard work and success.
Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.
About Anatomage
Anatomage has been financially robust and growing for 18 consecutive years. Doctors world-wide have enthusiastically responded to the company’s products, making us a market leader and setting the industr