Digital Marketing Coordinator
Duke Corporate Education, United States

Position Summary:

The Digital Marketing Coordinator will work effectively with colleagues across the global organization to design, create, and execute?digital marketing initiatives for custom programs and focused leadership offerings. The Digital Marketing Coordinator will implement creative projects and campaigns that support the organization’s priorities and promote its programs and initiatives, recruiting, and engagement efforts. The ideal candidate for this role will offer an understanding of online platforms and an ability to support the content requirements for complex online projects that drive engagement, support the brand, and target identified audiences.

Essential Duties and Responsibilities:

• In partnership with the team, create and implement digital marketing campaigns to support building awareness, engagement and leads for Duke Corporate Education’s offerings.
• Assist in the day-to-day management of the Duke CE website, overseeing the creation of new web pages and updating content for existing web pages
• Upload and update marketing content onto Duke CE’s online learning platform.
• Use project management skills to collaborate across the business to plan and execute marketing initiatives.

• Use data and analysis to derive meaningful and actionable insights from marketing campaigns.

• Create dashboards and reporting to assess website, email, and social media performance

• Create and manage content for Duke CE’s social media channels
• Create automated email workflows and user experience for gated web content.
• Support the email marketing program, including the development and management of email campaigns.

• Provide graphic design support for digital marketing communications, creating and/or using templates to create graphics or video content that reflects the brand and brand standards.
• Manage and execute digital ad campaigns
• Other job duties as assigned.

Requirements

Position Knowledge, Skills and Abilities Required:

• Thorough understanding of marketing platforms including HubSpot and a proven track record for supporting the content requirements for digital marketing projects.
• Understanding of basic user experience and website development best practices.
• Knowledge of SEO and SEM and an ability to generate content that incorporates SEO best practices and guidelines.
• Ability to work in a collaborative, detailed-oriented environment under tight deadlines, with internal and external colleagues.
• Proficient in managing multiple projects simultaneously with a high degree of autonomy.

• Proficiency with Microsoft Excel.
• Proficiency in some combination of design tools (Adobe Creative Cloud, Canva, etc.) and familiarity with video editing and production software (Adobe Premiere, Final Cut Pro, etc.)
• Familiarity with Microsoft Dynamics ideal.

Education and Experience Requirements:

• BA/BS degree required.
• Minimum of 3 years in?digital?content production,?digital marketing, website management, graphic design, video,?or similar?or graduate work in advertising, marketing, or media.
• Experience in marketing, advertising, media, promotions, graphic design, public relations, sales, or other related background to acquire skills necessary to plan, develop and implement marketing strategies in one or more specialty areas.

• Requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.
• Experience using content management systems and managing/editing websites; experience with WordPress, specifically Gutenberg editor preferred.
• Experience managing PPC accounts on AdWords and social media ads, with experience managing AdWords retargeting/re-marketing campaigns.

Job Rewards and Benefits