Association Digital Marketing Coordinator
Greater Valley YMCA, United States

The opportunity to make an impact or a difference in our communities and the world. If after reviewing our open roles you do not see a role that interests you currently BUT you still want to work with us - We WANT to hear from you! Submit and an application and send us your resume or CV!

At the Y, you can feel more connected to your community, meet new people, expand your knowledge base, and experience one of the most rewarding jobs by helping support our mission of developing individuals, families, and communities, while having fun in a challenging and dynamic atmosphere.

The Greater Valley YMCA (GVYMCA or GVY) is a volunteer-led, nonprofit, community organization. The Y is committed to strengthening community by positively changing lives every day. At each of our branches, we concentrate our efforts on three areas: Healthy Living, Youth Development, and Social Responsibility. And we do so in a way that upholds the Y’s traditional family values of Respect, Responsibility, Caring, and Honesty.

For over 100 years, the Y has made tangible differences in the communities of Allentown, Bethlehem, Catasauqua, Easton, Forks, Nazareth, those comprising the Slate Belt region and the Lehigh Valley as a whole. Founded as individual YMCAs as early as 1897, the following branches of the Greater Valley Y merged together between 2010 and 2015: the Nazareth YMCA, the Suburban North Family YMCA, the Family YMCA of Easton, Phillipsburg amp; Vicinity and the Bethlehem YMCA. In 2014, the Forks YMCA Education Center was established. The Slate Belt branch was opened in 2015. In January 2017, the Allentown YMCA joined the Greater Valley YMCA.

Ask our employees and the one word they’d use to describe working at GVY is Fulfilling. Our team members all share a positive attitude, problem-solving abilities, and patience, enabling them to provide excellent customer service even during fast-paced shifts. Our culture, plus continuous opportunities for growth, have resulted in positive impacts on our communities. Don’t miss out on this rare opening with us!

It's our mission to unleash the potential in every team, and we know that teams perform best when they are diverse and every team member feels that they belong. It is the unique contributions of all GVY'ers that drive our success, and we're committed to building a culture where everyone has the opportunity to do meaningful work and be recognized for their efforts. To that end, we are committed to providing an environment free of discrimination for everyone. You can read more about our commitment to diversity and mission here

We’re looking for a talented and capable Digital Marketing Coordinator to help us support and improve our digital marketing efforts. Your creative thinking talents and methods will be critical in driving our digital story, increasing our organization’s image, strengthening client digital communication, and stimulating company growth through effective campaigns.

Candidates for this position should be creative and imaginative, have a strong understanding of multimedia, be well-organized, and be outstanding writers and communicators. You should have a deep knowledge of the various digital contact points and be able to execute highly efficient digital marketing campaigns. The ideal candidate will have a passion for storytelling, a strong instinct to think outside the box and experiment with new ideas, deep working knowledge of current digital marketing best practices, and a commitment to supporting our communities.

A Day in the Life as a Digital Marketing Coordinator

As our Digital Marketing Coordinator, you will work alongside our team to raise public awareness of our organization through online and offline channels. Your core responsibility is to perform extensive market research to ensure our content resonates with our target audience and design and implement marketing strategies across all social media platforms.

Responsibilities As a Digital Marketing Coordinator

• Growing and developing a variety of content for GVY’s social media channels, marketing programs, and resources and raising awareness of the GVY’s mission and programs by creating and sharing interesting, relevant, and engaging content.

• Create and execute marketing campaigns on leading social media platforms, namely Facebook, Instagram, and Twitter
• Research and be up to date with the latest advertising trends

• Update and optimize campaigns in accordance with analytics
• Meet or exceed KPIs
• Help with the creation and execution of SEO strategies on occasion
• E-blast newsletters regularly
• Identify new a

Job Rewards and Benefits