Marketing Specialist, Email - TrainingPeaks
Peaksware, United States

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Email Marketing Specialist you will define and execute email marketing, analytics, marketing automation and CRM strategies. You will serve as an expert in various technical areas of marketing including responsive email design and creation, data management, CRM integrations, multivariate testing, automation, and technology/systems. You will be a data-driven and future thinker of the industry and significantly grow our audience. This role works autonomously and therefore requires an ideal team player with an entrepreneurial mindset always striving toward continuous improvement. You will own the email and in-app marketing communications strategy, including implementation and activation of onboarding communications, conversion programs, and marketing campaigns.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Marketing Team, work in close collaboration with Customer Success, Sales and Product teams, and report to the Director, Marketing.

Core Functions

• Work closely with internal stakeholders to identify in-app triggers for automated communication.
• Develop and execute demographic and behavioral based cross-channel communications through email and in-app platforms.
• Work closely with the team to develop a communication strategy focused on onboarding new customers from the prospect and trial phase through account signup and beyond.
• Identify and develop ideal customer-journeys and opportunities to automate communication.
• Own all customer segmentation and engagement strategies to drive increased traffic, conversion, and customer retention.
• Manage all email marketing campaigns and programs, including copy and campaign setup, volume tracking, and multivariate testing.
• Manage full deployment and optimization of automated marketing materials across multiple channels and a central CRM.
• Work closely with our Sales and Customer Success teams to develop content for automated communication efforts.
• Ensure all communication aligns to our authentic brand voice and advertising campaigns
• Develop KPIs, measure, optimize.
• Champion continuous improvement of the email development/deployment process including dynamic content, targeting, personalization, and template development.
• Monitor and personalize end-to-end customer experiences by assisting with communication across all customer touch points to ensure unified, coordinated and successful relationships.
• Continually optimize email and in-app message creative, deliverability, data hygiene, privacy, segmentation, and testing strategies.
• Create ad hoc SQL reports to help provide direction and validation to communication ideas and strategies.
• Continually monitor campaign performance and provide updates to stakeholders.
• Provide strategic input on data collection and usage including the identification of data points to leverage and driving efforts for collection and integration.
• Assist with tactical implementation of data integrations with ESP and in-app messaging platforms.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 3+ years of related marketing experience with a history of managing campaigns across multiple audiences and channels.
• Experience creating and managing automated mar

Job Rewards and Benefits