Digital Marketing Manager
Iko Brands, United States

We are seeking a skilled and motivated Marketing Manager with Shopify experience and graphic design skills to join our team. The ideal candidate will be responsible for managing and executing social media marketing campaigns across various platforms, creating compelling content, optimizing campaigns for maximum ROI, building marketing assets, creating marketing copy, and designing and building one of our Shopify stores. The ideal candidate should have a deep understanding of social media trends and tools, as well as experience with Shopify e-commerce platform and proficiency in graphic design.

Requirements

Key Responsibilities:

• Plan and execute social media campaigns across various platforms (Facebook, Instagram, tiktok, etc.) to increase brand awareness and drive sales
• Freelancer management - ability to hire and manage quality of work given a budget. And delegate tasks which are out of your skill set
• Create and curate high-quality, engaging content for social media channels, including graphics, photos, and videos
• Develop and implement social media strategies that align with the overall marketing objectives
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and identify areas for improvement
• Collaborate with cross-functional teams to create marketing materials that support business goals and enhance brand image
• Manage and optimize paid social media campaigns to drive conversions and ROI
• Stay up-to-date with social media trends and tools, including emerging platforms, best practices, and industry standards
• Utilize Shopify e-commerce platform to create and manage online stores, product listings, and promotions
• Use graphic design skills to create compelling visuals that align with the brand image and marketing objectives

Requirements:

• Bachelor's degree in marketing, communications, or related field
• Minimum of 3 years of experience in marketing, with a focus on e-commerce and the Shopify platform
• Proficiency in graphic design software such as Adobe Creative Suite or Canva
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and in a team environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for social media and staying up-to-date with the latest trends and tools

Job Rewards and Benefits