Product Marketing Associate
UpClear, United States
Job Description
UpClear makes a SaaS revenue management software that is used by some of the most recognizable consumer goods brands in the world. Our system supports Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning and Revenue Management.
We serve more than 80 brands in over 30 countries. Our growth is substantial and consistent; we have been on the Inc 5000 list of fastest growing private companies for nine years.
UpClear's global headquarters is in New York City and we have international offices in London, Paris, and Hong Kong.
- Develop SaaS product marketing experience and CPG/Retail knowledge
- Opportunities to grow within technical and other areas such as strategy, marketing, and sales activities
- Get on the ground floor of a startup-like company that already has a global reach
- Wide opportunity for career growth
- Weekly happy hours, good offie culture, global cross team collaboration, direct access to executive leadership for guidance
We are looking for a Product Marketing Associate to lead our product marketing activities.
You will be responsible for developing, positioning, presenting our products, and ensuring the sales and marketing teams are aligned and work efficiently to generate and close opportunities. You will work closely with product management, marketing, and sales.
For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like product webinars or email campaigns.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Study company products and client adoption
- Work with product management to create feature specifications
- Translate technical details into benefits for the users
- Test marketing product features and releases
- Work with the marketing team to launch product features and benefits
- Craft compelling messages across marketing channels (landing pages, knowledge base, FAQ)
- Evaluate products and features using relevant KPIs and feedback from existing and prospective customers
- Assist with social media, website content, videos, blogs, to accelerate product adoption
Requirements
- Experience in Product Marketing,?Brand Management,?or similar role
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
- Creativity
- Story telling
- Knowledge of analytics tools (e.g., Tableau)
- Experience in design and copywriting is a plus
- Experience in market analysis is a plus
- Familiar with product marketing tactics (e.g., integrated marketing campaigns)
- BSc/BA in Marketing, Communications, or similar field
Benefits
UpClear employees have access to a range of competitive benefits, including
- Health Care Plan (Medical, Dental amp; Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick, and Public Holidays)
- Competitive Salary