Sitecore Web Content Manager
Citeline, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Apr 18, 2023
Last Date
May 18, 2023
Location(s)

Job Description

#LI-Remote

Citeline is one of the world's leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what's new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical Ramp;D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs.

From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.

Now, Citeline is proud to be a part of?Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Citeline plays a key role in helping clients connect the dots from pipeline to patient.

Working alongside the Sr. Digital Marketing Manager, this individual will be responsible for managing website design and content management of the Sitecore platform to ensure optimal website performance, will help define the SEO roadmap and will assist with the execution of campaigns to drive quality marketing qualified leads (MQLs).

This individual will have a deep understanding of the Sitecore platform and digital marketing best practices. Working closely with a cross-functional team of marketers, this person will own the enablement plan to bring to life the adoption of platform capabilities.

This individual will be responsible for the seamless integration between Sitecore and the commercial tech stackworking hand in hand with marketing, commercial operations, and IT to support delivering the strategic initiatives and objectives for the business. In coordination with the Eloqua platform owner, this individual will play a critical part in helping the teams understand the end-to-end customer journey, drive conversions through those journeys, and optimize the key touchpoints within the funnel.

Responsibilities

  • Responsible for management, maintenance, and front-end website design of the Sitecore platform specifically site navigation, content updates / workflows and the overall customer journey
  • Maintain user access permissions in Sitecore platform across all environments
  • Participates in exploration and best usage of content personalization
  • Test pages and troubleshoot website content and Sitecore customizations
  • Translate static design concepts and modules into web page templates
  • Maintain knowledge of Sitecore CMS customizations to maximize utility and inspire enhancements
  • Develop requirements and maintains Sitecore CMS workflows
  • Test/ensure compatibility with supported browsers
  • Work closely with business systems leads to align on delivery of initiatives and core maintenance of the platform
  • Continually evaluate Sitecore capabilities and marketing applications / integrations to ensure the systems evolve as the business needs change
  • Support digital marketing campaigns including content execution, landing page creation on various platforms, and end to end tracking
  • Use keyword and website maintenance research tools to identify opportunities for content creation, website optimization, and to create a healthy website ecosystem
  • Implement SEO Strategies to drive organic traffic and search engine rankings
  • Work with the marketing team to provide platform metrics and ensure accuracy of reporting and metrics cross platform
  • Other duties as assigned

Requirements

  • Proven experience around identifying key touchpoints within the customer journey and building plans to track, optimize and enhance effectively
  • Proven experience of building and delivering platform capability adoption plans via solid relationships with business stakeholders
  • Experience supporting customers and cross functional teams in an online environment
  • Previous experience of working with personas and defining end to end customer journeys
  • Functional command and understanding of current and future global data privacy laws and compliance
  • Sound knowledge of data models and the data flow through marketing platforms and defining plans to leverage capabilities to build out the data

Relevant Skills and Experiences:

  • Bachelor’s degree in marketing, communicat

Job Specification

Job Rewards and Benefits

Citeline

Information Technology and Services - London, England, United Kingdom
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