Sr. Manager - Product Marketing
DataVisor, United States
Job Description
Are you enthusiastic about technology products, love taking new products to market and creating affinity for cutting edge technologies? DataVisor is looking for a product marketer to support our go-to-market messaging, positioning, and strategy for our AI based fraud and security solution. This role will work closely with stakeholders to identify, implement, and execute the go to market strategy. This includes developing marketing messaging and content and enabling our field and channel partners. We’re looking for a Product Marketing Manager with a background or deep interest in fraud, security, SaaS, or related enterprise technologies who is passionate about launching new products and features that will drive growth for the company.
This is a strategic role that will have responsibility for working with leadership to develop clear plans and goals and work across the organization to drive business results. The ideal candidate must be able to develop innovative solutions, take initiative and be self-motivated. Your entrepreneurial mindset and hands-on approach will be essential in driving product awareness and adoption.
Key Responsibilities
Messaging and positioning
- Understand target customers, their needs, and create messaging to meet those needs
- Incorporate messaging in product marketing collateral Decks, product sheets, eBooks, webinars etc.,
- Content that provides a compelling value proposition and awareness
Go to market
- Lead the GTM launch planning and execution for products and new features, including messaging, internal/external communication, sales tools, collateral, web content, etc.
- Drive post-launch marketing programs to scale product growth
Sales enablement
- Work with product, demand gen and content marketing to build the story and product marketing content
- Provide training and build content, assets, and tools including sales presentations, product one pagers, webinars, and competitive briefs
- Train the sales team on product positioning, competitive/market trends, and product features
- Conduct customer interviews to capture content for case studies and video testimonials
Requirements
- Bachelor’s degree in Engineering or computer science from top tier university
- MBA required
- 3 yrs post-MBA experience in B2B Technology companies
- Experience in AI, Fraud in financial services product marketing is a plus
- Proven experience developing a range of product related content types to support key influencer and decision maker personas across their buyer’s journey
- Experience working with and influencing cross-functional teams
- Excellent verbal and written communications skills, including presentation skills
Benefits
- We offer a flexible schedule with competitive pay, equity participation and health benefits, along with catered lunch, company off-sites, and game nights, as well as the opportunity to work with a world class team.