Senior Product Marketing Manager
Ookla, United States

We’re Ookla, the company behind Speedtest, Downdetector, and an ever-expanding suite of connectivity tools. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.

Millions of tests are performed through our products and thousands of data points are collected globally every day. With all this usage comes countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our monetization strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.

We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, we want to talk!

Ookla is looking for a Senior Product Marketing Manager to help scale go-to-market efforts globally across a broad stack of enterprise technology and data solutions.

This role is ideal for an individual who has a proven track record of developing world-class product messaging and branding, experience marketing to global audiences, and familiarity with the enterprise sales cycle. Candidates should be eager to dive deep into technical product positioning, customer use cases, competitive research, market research, and go-to-market strategy for a wide portfolio of enterprise products. The ideal candidate has a passion for distilling complex technical information into clear value propositions for the people who use our products. If you like doing all of the above in a challenging, dynamic work environment with the support of a cross-functional team, we’d love to talk.

Expectations for Success:

• Partner with the product team to create compelling product positioning and messaging
• Develop detailed customer profiles, including user personas and buyer personas for a suite of products serving multiple industries and business functions
• Inform go-to-market strategy for launching new products, new features, and existing products into new markets or industry verticals
• Conduct competitive research and develop differentiated product positioning relative to other solutions
• Implement and analyze customer surveys to continually refine product messaging
• Develop sales enablement content, including sales decks and other marketing materials
• Partner with the broader marketing team to inform marketing content and campaigns
• Collaborate with the sales training team to deepen sales team familiarity with product value propositions and differentiators
• Monitor product sales and revenue to inform enterprise marketing strategy

Requirements

The heading says requirements but we’re looking for the right person not the exact list. If your life experience prepares you for similar challenges, we’d like to hear from you.

• 4-6+ years experience in product marketing required, with a strong focus on SaaS or enterprise technology preferred
• Experience in the connectivity space or telecommunications industry not required, but a big plus
• Expert business writing skills and experience marketing to global audiences
• Proven track record of developing technical product positioning and messaging frameworks
• Ability to work cross-functionally with content, product, and sales teams
• Deep expertise in communicating product benefits to customers, industry analysts, the media, and the public
• Experience conducting customer research and win-loss analysis
• Functional knowledge of SEO and keyword research
• Energized by a fast-paced environment where project priorities and key messages change frequently
• Commitment to proactively fostering an inclusive and equitable work environment for all people

Benefits

We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. We offer a comprehensive benefits package, including (but not limited to):

• 401(k) matching
• Unlimited PTO
• Employee Stock Purchase Plan options
• Health/dental/vision insurance coverage
• Wellness benefits (Calm app, gym reimbursement, ERG groups, etc)
• Employee Assistance Programs (EAP) (mental health, financial advice, legal guidance, and more)
• Maven Fertility options
• Pregnancy support
• Pet insurance
• Enhanced parental leave
• Disability coverage

Job Rewards and Benefits