Public Relations Senior Account Executive - Media Relations Specialist
THR33FOLD, United States

THR33FOLD seeks a dynamic, creative, media-savvy public relations professional with national media contacts and pitching expertise to join our integrated team of brand, public relations, paid media and social media professionals. If you prefer New York agency media relations, but live in Miami, we may be the perfect fit for you. THR33FOLD is expanding and we are looking for a Sr. Public Relations Account Executive to work on national earned media for our global brands.

Our Perfect Fit:

1. Creates the right media angles, knows how to develop stories, and easily builds new media relationships. Can clearly communicate, organize and address daily PR client and senior team questions, including planning, timing, media targets, reporting, agency services, and capabilities.
2. Has exceptional mastery of written, verbal and interpersonal skills, including a proficiency in AP Style.
3. Is professionally proficient in English.
4. Is a positive, proactive problem solver that works with clients and leadership to lead and conquer client and agency challenges head-on, with vigor and enthusiasm.
5. Is a team player and has a roll-up your sleeves, let’s get it done personality.
6. Consistently produces high-level client-ready work. Requires zero oversight on email pitches, daily client written communications and update/action item calls. And, press materials rarely require multiple drafts.
7. Thrives in a fast-paced, high-energy environment, surrounded by sharp and competitive collogues.
8. Is smart, driven, career-minded, and wants to work on an equally ambitious team.
9. Mentors junior staff with enthusiasm.
10. Works with junior staff to develop writing, pitching, angle ideation, time management, organizational, and client relations skills for the overall betterment and growth of the team.

The Day to Day

• Responsible for PR on 5-7 accounts (Global brands: Automotive, Packaged Food, Consumer Goods, Insurance, Luxury Home Goods)Excellent critical thinking, editing and presentation skills.
• Develop and present strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.
• Write and edit media materials in English - pitches, press releases, press kits, fact sheets, bios, newsletters, case studies, award submissions, official statements, letters from leadership, Qamp;A’s, etc.
• Pitch top-tier media and secure national and localized impact stories.
• Manage reporting, including the collection and tracking of results.
• Keep up to date on industry and media trends, editorial calendars, themes, deadlines, etc. to create opportunities for clients.
• Daily media monitoring and reporting of coverage that affects agency and client business.
• Support in producing client events.
• Manage and produce media coverage or activations at client events and conferences
• Assists in accounting and administrative duties, e.g. billing, activity reports, and vendor negotiation.
• Liaison with clients regularly to provide/receive updates and feedback to ensure account productivity on initiatives.
• Produce thorough weekly updates for clients and agency leadership, including media updates and new initiatives (events, marketing alliances, awards, etc.)
• Percentage of Where Your Time Goes Monthly
  • 20% - Writing
  • 40% Pitching amp; Coordinating with media
  • 20% - Planning
  • 20% - Keeping everyone informed amp; aligned.

Requirements

• 3+ years experience securing national/regional/local coverage.
• 5+ years working in PR agency setting.
• Proficiency in Microsoft Office suite, and media monitoring, tracking and reporting tools such as Cision, Meltwater, etc.
• Bachelor's degree or higher required.

Benefits

BENEFITS amp; PERKS:

• Paid Time Off (Vacation, Sick amp; Public Holidays)
• Health Care Plan (Medical- Humana) Doctor on Demand
• Training amp; Development
• Wellness Resources
• Work directly with Sr. Leadership
• Upward momentum for career advancement
• On-site Game Room, Tea House, Gourmet Italian Coffee Bar, 2 Bistro's amp; 2 Bars, Morton's Steak House.
• Morning flex schedule
• Company gym
• Parking stipend
• Phone stipend
• Office dog
• Best office location for lifestyle:
• 200 Restaurants, Entertainment amp; Shops right at the agency's doorstep. In the heart of Coral Gables on Miracle Mile.
• Mac laptops for work-from-anywhere mobility

*Spanish is a plus, but not essential.

Job Rewards and Benefits